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IM GRAPHICS

Client Spotlight: Don Giovanni Cigars

Since 2016, IM Graphics has had the pleasure of working with Don Giovanni, the purveyor of Don Giovanni premium cigars.

Giovanni once told me, “cigarettes are a habit, cigars are an event.” Think about it, I’m sure you have heard of people going out for “a quick smoke” or a 15-minute smoke break, but you’ve only ever seen it with cigarettes.

The experience of smoking a cigar is one of taking the time to relax, immerse themselves in their surroundings and catch up with friends. In conversation with Giovanni I learned that this extends even further back to the cigar making process. The tobacco leaves themselves harvested for Don Giovanni cigars take up to 4 years before they are ready to become one of the best hand-rolled cigars money can buy.

When Giovanni commissioned IM Graphics to create DonGiovanniCigars.com, I recalled this conversation and it put into perspective how I wanted to go about building this site. As I have learned in my 30+ years in design and marketing, one of the best strategies one can rely on in product marketing it to showcase the best experience the product can offer. Furthermore, as our society continues to call for transparency, highlighting what goes into making the product can further enhance the experience.

What makes this client relationship unique is that I have known Giovanni since I was 18 years old. His first career was in the advertising and graphic design space, something I was eager to get into out of high school, and so he became a mentor to me. He taught me how to hone my talents and skills in creating logo identities, brand packaging, magazine advertisements, and the like. When I began finding my footing freelancing for various agencies, Giovanni would even have an occasional side project for me to work on. The experience to create a product label with accompanying trade show graphics, for example, would eventually lead to the beginnings of my own design studio in 1991. 

So here we are, kids, careers and many cigars later, I have the chance to collaborate with a client who has inspired me and my career path in so many ways.

I would encourage you to take a look at Don Giovanni’s site, as I find it to be an example of what an awesome designer/client relationship can produce, and If you smoke cigars, give Don Giovanni a try, I promise you they will not disappoint.



Want a Don Giovanni cigar for free? Simply reach out to me and I’ll send one to you from my own personal stash, with your next paid project invoice of $350 or more, while supply lasts!

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