
Creative Views, News, and Spotlights
A collection of quick reads from our creative founder and supportive friends. Please feel free to comment and share and check back often for exciting news.
Client Spotlight: Don Giovanni Cigars
Since 2016, IM Graphics has had the pleasure of working with Don Giovanni, the purveyor of Don Giovanni premium cigars....
Read MoreProject Spotlight: Wayside House
Celebrating its 50th anniversary, Wayside House is stepping boldly into the future with a vibrant new identity that reflects its...
Read MoreBrand blunders that may be hurting your marketing!
Bringing an idea to the conversation table is the easy part, getting it to market requires hard work, maintaining consistency...
Read MorePositivity, Praise, Purpose – Transforming Your Online Presence!
In this tale, the wolf is your audience. Despite the age-old advice to “know” your audience, let’s be real –...
Read MoreClient Spotlight: Matrix Z
Matrix Z has been revolutionizing the world of sustainable architecture since their inception, and their partnership with IM Graphics since...
Read MoreChoosing colors for your next social media ad
In order to create an effective social media ad, it is important to carefully select the colors you will use....
Read MoreStop rushing the creative process
Rushing the creative process and shifting deadlines mid-project can lead to sub-par work at best and micro-managing the project team...
Read MoreCreating positive feedback from a bad review
It is important for a business to respond to reviews on a business website and social media, good and the...
Read MoreWhy small business should hire outside creative
Let’s be honest with each other, unless you possess the talent and skills of a professional designer, you’re short changing...
Read MoreA #socialmedia presence
You have a #socialmedia presence whether you like it or not and it is not going away anytime soon. Don’t...
Read MoreThe necessities of self promotion: Realtor addition
Despite the pandemic or maybe it’s because of it, people are on the move and as result the housing market...
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